The team at Cherry Digital were tasked by online flower delivery site Bloom Magic Flowers to create a campaign that generated backlinks to their site, boosting their SEO and a brand awareness.

We put together a two-part campaign for the client Bloom Magic. With the first part focusing on how relatable the royal family were perceived to be following the highly anticipated televised marriage of Prince Harry and Meghan Markle.

Interestingly, the research found that 57% of Brits felt the ceremony made the royal family much more relatable. 28% of Brits also said that it was the understated nature of the wedding that the public liked the most.

Bloom Magic’s co-founder Killian Lannen said: “One of the reasons the nation loves Prince Harry is because he has never been one for conventional royal behaviour – and his wedding to Meghan Markle threw many of the wedding rules out of the window. But it turns out Britain approves, with a significant 57% stating that Harry and Meghan’s marriage has made the royals more relatable.”

Our digital marketing and SEO campaign for Bloom Magic was picked up by highly popular UK publication The Express, and shared in a story entitled ‘Royals ‘more relatable’ after Prince Harry and Meghan Markle’s wedding – and here’s why…’

You can read the article in full here on The Express.