11,600

Unique Referral Visits

65

Average Domain Authority

90

Backlinks achieved

The team at Cherry Digital were asked to outreach a highly detailed fitness campaign across the U.S. for the world’s leading strength training resource and news outlet BarBend.com. The focus of the campaign was to compare the fitness levels in the majority of cities within each state.

The campaign comprised of a comprehensive list of the fittest and least fit cities within each state in America, using data backed by studies based on a variety of factors. These were combined to create an overall fitness score out of 100 for each city on the list. Fitness factors in this study include exercise opportunities, access to healthy food, air pollution, drinking water violations, physical inactivity, obesity and smoking, among others.

The story was highly successful achieving coverage in both national and local press with many links back to the BarBend website coverage on Msn, The Miami Herald, Patch, CBS 7, Times Free Press and The Daily Voice to name a few. The detail of the campaign itself meant that we were able to achieve coverage in many local publications across the states in the US.

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