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Health, climate change, animal welfare… if presented with a stark choice, would meat-eaters embrace a plant-based lifestyle? Cherry Digital decided to investigate… If 2018 was the year of mainstream veganism, as every trend forecaster and market analyst seems to agree, then there is not one single cause, but a perfect plant-based storm of factors. People cite one or more of three key motives for going vegan – animal welfare, environmental concerns and personal health – and it is being accompanied by an endless array of new business startups, cookbooks, YouTube channels, trendy events and polemical documentaries. Cherry Digital decided to take the pulse of two nations – USA & UK – to determine how many meat eaters would turn to veganism if there only way to eat meat would be by killing the animal themselves. Roughly half of meat eaters in each country said that they wouldn’t be prepared to do it! The campaign gained significant coverage in some of the top food & drink publications. The U.S. results were presented in this neat interactive infographic map, which you can see below. We have included some of the coverage below – please click on a publication logo below to see the full story.

Press Coverage Examples

Created by Cherry Digital • Viewlarger version

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