New street style accessories brand Spiral UK engaged Cherry Digital as their fashion PR agency to launch the Spiral products to the UK press. With a young target audience, collaboration with the key players in social media was key. By targeting the biggest hitters on Instagram and YouTube such as Carrie Hope Fletcher and style bloggers such as Carly Rowena. We also approached key celebrities, this resulted in Cara Delevingne wearing her Spiral bag to Burning Man Festival and posting several pictures on her Instagram. On top of this, coverage was achieved in multiple high circulation national publications such as the Telegraph, Shortlist and the FT. We have included some of the coverage below – please click on a publication logo to see the story.

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