We launched an extensive PR campaign for bridal brand Suzanne Neville. It focused on both bridal and non- bridal print publications, online media and TV. The idea was to not only maximize their coverage within the bridal press but also find ways and means of gaining national coverage within the general fashion press in order to gain wider brand recognition. We also organized celebrity endorsements, promotions, set up and managed their social media channels and organized press events. We extended the bridal coverage through regular designer profiles, interviews and news snippets. Through the brand’s incredible range of evening wear, we focused on celebrity endorsements and red carpet appearances to promote the British bridal designer to a wider audience. This resulted in national coverage and front covers in publications such as Grazia, Hello, Daily Mail and Cosmopolitan. We extended the celebrity endorsements to the bridal range and organised for several high profile UK celebrities to wear the brand for their big day. This was of course followed up by some high profile coverage in national newspapers and lifestyle magazines. Our reach also extended to TV with Suzanne Neville gowns appearing regularly on shows such as X Factor and Strictly Come Dancing.  Two major TV highlights included Gok Wan’s Fashion Roadshow filming in Suzanne Neville’s Knightsbridge store and an exclusive feature on This Morning, ITV, with Holly Willoughby interviewing Suzanne Neville in a behind the scenes feature.

Press Coverage Examples

United Kingdom

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