16,000

Unique Referral Visits

66

Average Domain Authority

34

Backlinks achieved

Campaign overview

British dating app, TrueView, challenged us to come up with a campaign that helped differentiate itself to other, shall we say, more shallow dating apps. We partnered up with OnePoll and Don’tPanic to shine a light on today’s online dating scene, revealing its murky side. The campaign included a satirical new video featuring the star of The BBC’s award-winning comedy series The Revolution Will Be Televised’s, Jolyon Rubinstein. The hilarious video included Jolyon taking to the streets to ask strangers for distorted online interactions, or a couple of months’ of cryptic text messaging, mocking the difference between online and offline behaviour. The campaign went viral, including coverage in the MailOnline, The Independent and The Sun.

Press Coverage Examples

United Kingdom

East One Studios, Unit 102 W Universal House,
88 – 94 Wentworth Street E1 7SA,
London, United Kingdom

Telephone: +44 20 8432 2913

United States

Unit 507, 8308 Wabash Avenue,
Portland, Oregon, 97217,
United States

Telephone: +1-971-266-4667

South Africa (production)

Spin Street House,
8 Spin Street,
Cape Town, 8001,
South Africa

E-mail: info@cherrydigital.co | Skype: cherrypr507 | Fax: We are not in the 80s anymore!