Campaign overview

Weight loss program and diet tool website Weight Loss Resources tasked Cherry Digital to come up with an eye-catching and topical campaign to secure some high profile coverage whilst setting them apart from their competitors in their crowded industry. We came up a very topical idea looking at the parts of food that we shouldn’t discard, despite many considering them as scraps, and the hidden health benefits that they contain. For example; onion skin, melon rind, broccoli leaves, celery leaves, chard stems and orange peel. The campaign proved to be very fruitful, (pardon the pun!), and we achieved high profile press coverage in national newspapers and health & lifestyle magazines, including The Times, The Huffington Post, The Express, Hello!, Marie Claire, MailOnline and Woman’s Own to name a few. Please click on a publication logo below to see some examples of the coverage we achieved for Weight Loss Resources.


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Backlinks achieved

United Kingdom

East One Studios, Unit 102 W Universal House,
88 – 94 Wentworth Street E1 7SA,
London, United Kingdom

Telephone: +44 20 8432 2913

United States

5143 NE 26th Avenue,
Portland, Oregon, 97212,
United States

Telephone: +1-971-266-4667

E-mail: | Skype: cherrypr507 | Fax: We are not in the 80s anymore!