Akosua Akobeng, founder of the Kokoa Eco Bar in Altrincham approached the team at Cherry Digital to raise awareness of the launch of the Cruelty-Free & Vegan Beauty and Skincare Show in March. Our aim was to achieve local coverage with backlinks to the event page to boost the SEO rankings, which we achieved with great success. 

The first ever Cruelty-Free, Vegan Beauty & Skincare Show will take place on 16th March 2019 at the Manchester Victoria Warehouse.

It will showcase only cruelty-free and vegan, clean, non-toxic beauty products from a variety of environmentally-friendly brands including Kokoa itself, the highly renowned Lush Cosmetics, Inika Organics, Earthnicity, Neils Yard and Shantania Beckford Eco Tools. The event aims to change the perspective of beauty in a way that makes greener brands more accessible and easier to purchase by bringing them all together under one roof.

Along with a glamorous makeup tutorial from one of Manchester’s best regarded makeup academies; KLMA, the fair will feature both a live Nail Bar and Brow Bar to teach guests new and innovative ways to use eco-friendly beauty products. Consumers with problematic skin will benefit from two brand new sets by Kokoa: a 30-day Natural Skincare Detox Set and a Natural Eczema Kit – both of which will be available to try out at the fair. As an added bonus, a DIY Natural Cleaning products tutorial will also take place, where you can learn to make your own household cleaning products from scratch.

Every day, the average Brit applies between 85 and 168 different chemicals to their body via their skincare and beauty routines. Of these, your skin absorbs up to 60% of these chemicals, such as parabens and sulphates, directly into your bloodstream. If this alarms you, prepare yourself for this next discovery: a cancer study conducted at the University of Reading discovered that 99% of participants with breast cancer had accumulated parabens in their tumours. Coincidence?

Being mindful of what you are putting into or onto your body should be a priority for everyone, especially considering the number of harmful ingredients everyday products such as moisturisers, soaps and hygiene products can contain nowadays. Sadly, these unfriendly ingredients are more often than not tested on animals, despite having negative consequences. The EU ban (2013) placed on the sale of cosmetics saw that finalised, finished products may not be tested on animals but individual ingredients and components can, meaning that before some products are even produced, animals are subjected to suffering. In fact, it is estimated that globally, 100,000 to 200,000 animals suffer and die at the hands of cosmetic testing each year.

Cruelty-free product labels allow consumers to see which companies are making attempts to reduce animal suffering, however, it’s important to note the distinction between ‘cruelty-free’ and ‘vegan’ when it comes to beauty and skincare products. Cruelty-free means that no animals were harmed, which is somewhat vague – there are no regulations regarding the treatment of animals or how they are sourced. Vegan products do not contain any animal ingredients or animal-derived components…

Concerned with the inhumane treatment of animals in cosmetic testing and with a background in biomedical science, Akosua Akobeng from Altrincham founded Kokoa, her very own natural skincare range in January 2016. In July the following year, she launched the one-of-a-kind Kokoa Eco Beauty Bar and this year Akosua is proud to launch the very first Cruelty Free & Vegan Skincare & Beauty Show in Manchester!

This fair is just the vegan-ning of the shift towards improving the environmental sustainability of the beauty industry!

The outreach to local and national press was highly successful, and the event featured on publications such as The Lady, The Lancashire Evening Post, Northern Revive, Visit Manchester and Vegan Food & Living