Our current and ongoing campaign for Manhattan-based Klein Kitchen & Bath involved surveying 3,200 households to find out how many are guilty of food waste. The first discovery was that American households waste almost $1,000 worth of food annually, or in other words, over a quarter (27%) of their food each month – because it’s gone past its expiration date. The study also uncovered a big misunderstanding of food labelling, such as use-by and sell-by dates. So far, the campaign has led to over 3,000 unique referral visits to the client’s website, with an average domain authority of 67. The page will be updated as more press coverage rolls in, but you can see examples of coverage that has already appeared below. We also accompanied the press release with an interactive map – you can see for yourself how food waste compares across America by scrolling across – check it out!

Press Coverage Examples