10 PR Tips to Boost Google SEO Ranking: Google searches have become the norm nowadays. The search engine’s processing stats exceed 3 billion daily searches, which amounts to 1.2 trillion searches yearly – an unbelievable 40 000 searches per second!
Google is not only known for searches such as home remedies or step-by-step guides; it also gained its dominance from trending topics, adverts tailored to the user and more. It’s a hub for all sorts of information.
It’s for this reason that brands will vie for the top Google SEO spot – the position in which brands will appear when an internet user clicks ‘search’. Be it an organisational brand or a personal brand that you are trying to promote, there are several ways in which you can infuse authority and credibility to the content that you develop, and ultimately post.
Given the overwhelming number of people who use Google daily, the first three pages brought up in searches are key. So, basically, the higher your ranking, the more notable and visible your brand will be, thus attracting more clientele. And when it comes to ranking factors, there are plenty that search engines take into account – more than 200, in fact!
A savvy business leader will not only rely on Google ads for brand visibility, but also utilise public relations. Traditional media, such as newspaper articles, usually garner the top spot in searches due to their credibility.
PR is often overlooked by most as a good SEO tool. Even though it’s considered an old profession as compared to SEO (which is only a few decades old), it has become one of the best places to start when looking to boost your SEO.
The following are 10 tips on how public relations can boost your SEO ranking:
1. First, identify the specific keywords that internet users may type in to find you. You can then use the same keywords when developing content for your own website and social media posts. Adhere to these findings and make sure that the keywords show up constantly throughout your content. Keyword Planner is a tool you can use to figure out which keywords are best for the content that you are developing. Just be sure not to overuse the keywords because you will be penalized for this by Google’s algorithm.
2. Ensure that your website has a media page where you will post all your press releases, as well as stories that feature your brand. Create a library of your downloadable logos and images so that journalists will be able to use them for articles that feature your brand.
3. You should always write press releases when your brand does anything worth sharing, such as a new staff hire, accolades won by your organisation or even when you speak at an event. Share these press releases with journalists, and also keep them in your online library.
4. Ensure that you are credible to boost your trustworthiness with local journalists. If you have expert knowledge on a certain field, be it interior design or motor mechanics, send out expert source letters to local journalists that report on issues centred around your field. Make sure that you introduce yourself in the letter; provide details about your background and describe your professional history and qualifications. It’s advisable to include a few points about your area of expertise, so that a local journalist will be more likely to contact you whenever they write a story related to your expertise.
5. Twitter can help you reach out to journalists by sending messages directly to them with ideas on articles. By using the hashtags #JournoRequest or #PRRequest that journalists often use when sourcing for articles, you will be a step closer to getting your article ideas noticed. Not only that, but Twitter will also give you suggestions of other hashtags that you can use to achieve the same goal.
6. By publishing a column opposite the editorial page you will, in turn, get links to the newspaper site and subsequently have readers deem you as an opinion leader. This will lead to Google not only acknowledging you, but also rewarding you.
7. LinkedIn is another tool you can make use of in your PR arsenal. Make sure your profile is as informative as it can be and remember to use keywords when beefing it up. You can also boost your credibility by doing this.
8. Be cognizant of your offline connections as they too can prove valuable to you. Give out product samples to your local journalists as this might insight a product review for your brand. If you’re travelling, be it to your corporate headquarters or for leisure, remember to invite local journalists as they might cover the trip, thus boosting your PR visibility.
9. Conferences, seminars or lectures are great vehicles to boost your PR coverage. Reputable organisations such as Rotary and other influential groups are constantly seeking for speakers to present on relevant topics.
10. You can also gain PR visibility by self-publishing a book, as this may position you as an opinion leader. Self-publishing can also put you in a position of being featured in speaking events in places such as libraries.
These tips are a great way of gaining backlinks to your website. You can also get other resources that may lead potential customers directly to you. The tips above will also boost the number of visitors to your website, as well as increase brand awareness. Over and above this, internet users will learn through their search queries how your products and services can help solve their problems.
Think the way a Google searcher does and appropriately strategize.
Get in touch with the Cherry Digital team for expert advice.