Mattress Clarity are the leading bed review site in the United States. They tasked Cherry Digital to run an SEO-led PR campaign across the country. The main aim of the project was to generate backlinks to their site, and therefore help maintain their lead at the top of Google’s rankings. The latest campaign for the brand involved a survey on how ‘amicable’ couples are across the states, including how often they argue and how often they would sleep in separate bedrooms. The piece also featured an interactive infographic map allowing readers to compare themselves to couples in other states. The result was enormously successful, achieving multiple pieces of coverage in platforms such as USA Today, The Washington Post, and Miami Herald and many local publications. All included backlinks to the Mattress Clarity website. You can see the interactive infographic below. We have included some of the coverage below – please click on a publication logo to see the story.

Press Coverage Examples