Home security review site Security Baron approached Cherry Digital to put together a competitive campaign that would achieve great coverage across the US and boost their SEO rankings. Online privacy is, perhaps unsurprisingly, somewhat of a hot topic…and while recently many of us might have been rushing to change our privacy settings, hide our information from anyone except our immediate family and two closest friends, or just delete Facebook altogether, it’s true that not all of us have any intention of doing so. We came up with an idea and conducted a survey to find out just how much Americans value their social media data – that is, how much they would sell it for, if someone offered to buy it. It seems you CAN put a price on privacy! $2,163.15, to be exact – that’s the average amount Americans would be willing to exchange our social media data for. The campaign was highly successful and achieved coverage on publications such as MSN, CNBC, and Yahoo, and featured on FOX Business TV. Please click on a logo below to see some examples of the coverage we achieved for Security Baron.

Press Coverage Examples