‘Half of new couples in Utah say they moved in together early because of money, survey says’

Moving in with a loved one is usually a pretty major decision; yes, it will be great to be able to spend more time together, but this has to be weighed up against what they’re actually like as a living companion – are they messy? Or the complete opposite, and likely to bug you about a ring made by a coffee cup on a table, Monica-from-Friends style? While many people take the plunge after taking a significant amount of time to get to know each other, sometimes other factors can influence the arrangement…

Yes, money. Headlines have screamed that the cost of living is increasing at its fastest rate for 10 years, and it’s no secret that rent magically becomes cheaper if it’s split between two people. So, to find out if finances are a factor on American couples moving in with each other sooner than they might have otherwise, leading mattress review website Mattress Clarity surveyed 2,000 of them…

Interestingly, Mattress Clarity found that overall, nearly a half – 43% – of co-habiting couples moved in sooner than they had intended to, partly for financial reasons. Utah’s rate is 50 percent, higher than the national average.

The digital campaign we produced for Mattress Clarity achieved some great coverage, including The Salt Lake Tribune.

You can read the article here.

Also, check out the interactive map of the US below to discover how many couples have moved in together prematurely to save costs due to an increased cost of living:

Created by mattress clarity  • View larger version