Cherry Digital, a performance public relations & content marketing agency – conducted an analysis of Google search data from March 2019 to March 2020 to compile a state ranking of the top online searches for ‘toilet paper’ during the cataclysmic toilet paper tussle. Overall, the analysis determined an increase of 7,254% in the total number of searches for ‘toilet paper’ during this period from March 2019 to March 2020 across the U.S. The state with the most number of seemingly frantic online searches was Arizona with a total increase of 11,155% during this time. The below table shows how each state ranked.