‘What stereotypes do other Europeans most associate with Germany?’
This campaign compares what European countries most associate the Germans with, and what personality trait the different regions in Germany feel they are most proud of. From a ‘love of beer’ to ‘garbage sorting’ and ‘Christmas traditions’, the results were certainly interesting!
Having previously worked with this client on a similar press release based in the UK, we knew that reaching out to the German publications would be perfect for their SEO rankings across Europe. Our PR team work consistently throughout South Africa, America and the UK, and knew that Germany was another fantastic way to build up communications and relationships in Europe too.
You can read the article on TheLocal here and check out the infographic map below!