Wisconsin News: Why We Love Working With FOX 11 Online: At Cherry Digital, we’re proud to see our clients feature on FOX 11 Online, a leading Wisconsin news outlet known for its clear, community-focused reporting. Based in Green Bay, FOX 11 Online (WLUK-TV) has built a reputation as one of the most trusted local news platforms in Wisconsin, covering everything from breaking headlines and severe weather updates to regional business stories and Packers coverage. Their blend of professionalism and local insight makes them a standout partner for media placements that matter to real audiences.
Working with the FOX 11 Online editorial team has always been a smooth and thoughtful process. Their reporters, anchors, and digital editors approach every story with accuracy and fairness, ensuring the facts are checked and the message comes through clearly. They take genuine interest in the research and data behind our campaigns, finding ways to turn it into content and news coverage that connects with readers across Northeast Wisconsin and beyond.
In particular, Scott Hurley is the Digital Executive Producer for FOX 11 News and fox11online.com, and a longtime journalist who regularly features our stories.
He has been with FOX 11 since 2004, starting as a videotape editor in 2001 before becoming a reporter in the Valley Newsroom, where he covered major events from Presidential visits to the annual EAA AirVenture. In 2007, he joined the fox11online.com team, helping shape the news that appears on the site each day.
Below is a breakdown of the standout FOX 11 Online placements achieved across multiple campaigns.
Mission Connection: Mental Health, Fall Weather & Emotional Well-Being
FOX 11 highlighted Mission Connection’s research into how shorter autumn days affect mood, travel habits, and seasonal depression. Our data-driven campaign integrated national survey data with local insight, explaining how shifting daylight impacts Wisconsinites and why fall road trips remain a top mood-boosting escape. Prime placement in the state news section strengthened Mission Connection’s reputation for credible, mental-health-focused research.
Mission Connection: “Zen Cities” Wellness & Stress-Relief Rankings
This feature spotlighted Mission Connection’s national “Zen Cities” analysis, positioning Wisconsin destinations like Door County as standout wellness hotspots. FOX 11 used Google Reviews data from the study to explore why certain towns deliver stronger relaxation experiences than major cities. The piece paired national rankings with local commentary, strengthening Mission Connection’s authority in wellness research.
Lift Vault: America’s Most Active Outdoor Destinations
FOX 11’s outdoors section showcased Lift Vault’s national survey on the top fitness-friendly outdoor areas in America. Wisconsin’s Chequamegon-Nicolet National Forest earned a featured spot, alongside mentions of Devil’s Lake and Milwaukee’s lakefront trail. The coverage tied national exercise trends to Wisconsin’s year-round outdoor culture, elevating Lift Vault’s brand in the outdoor and fitness space.
Mixbook: Lambeau Field Ranked as a Top U.S. Marriage-Proposal Spot
FOX 11 created one of the most shareable pieces in this campaign, revealing Mixbook’s findings that Lambeau Field is among America’s most iconic proposal locations. The survey based PR story blended local pride, romance, and Packers fandom, an ideal recipe for engagement. By comparing Lambeau to destinations like Sunset Cliffs, the article positioned Mixbook’s survey as culturally relevant and emotionally resonant.
Mission Connection: Fall Travel, Foliage & Scenic Destinations
This weather-journalism feature showcased Mission Connection’s autumn travel findings, aligning national leaf-peeping trends with top regional destinations like Kettle Moraine and the Porcupine Mountains. FOX 11 tied scientific foliage timing to traveler appetite, reinforcing Mission Connection’s role in seasonally relevant insights.
Mixbook: America’s Most Beloved Thanksgiving Events
FOX 11 spotlighted Mixbook’s holiday events poll, highlighting that Wisconsin’s own Jacksonport Thanksgiving Day Parade ranked among America’s most treasured. The coverage captured the nostalgic, community-driven spirit of the event and demonstrated Mixbook’s ability to generate emotionally engaging holiday data.
Mission Connection: Best Night-Owl Destinations
This lifestyle feature explored Mission Connection’s national rankings for night-owl cities, spotlighting Wisconsin’s late-night gems such as Milwaukee’s Third Ward and Madison’s State Street. FOX 11 placed the findings alongside iconic nightlife destinations like Las Vegas and New Orleans, giving the research mainstream cultural weight.
Mixbook: America’s Top Labor Day Events
FOX 11 highlighted three Wisconsin events that ranked in Mixbook’s national Labor Day survey, including Taste of Madison and the Shawano County Fair. The piece positioned Mixbook’s research as a definitive guide to American celebrations, while reinforcing Wisconsin’s strong festival culture.
Mixbook: Oshkosh “Celebration of Lights” Among America’s Best Christmas Displays
This seasonal placement showcased Oshkosh’s beloved holiday event, giving Mixbook’s Christmas lights survey front-and-center visibility. The local media coverage reinforced how national polls can boost local pride and tourism, positioning Mixbook as a festive-season tastemaker.
Mixbook: Mother’s Day Gift Preferences & Wisconsin Getaways
FOX 11 covered Mixbook’s Mother’s Day gifting survey, highlighting national opinions on the best and worst presents, and expanding the story with top Wisconsin getaway suggestions. The placement offered both entertainment and practical value for readers, strengthening Mixbook’s seasonal coverage footprint.
FOX 11’s newsroom has deep roots in the state, supported by a dedicated team that understands what local journalism should be; reliable, relevant, and grounded in community life. Their consistent coverage of Wisconsin news, weather, and sports helps amplify stories that might otherwise go unnoticed, and they do it with a professionalism that reflects decades of broadcast experience.
Our relationship with FOX 11 Online has helped bring several Cherry Digital studies and surveys to wider audiences. Their ability to frame complex topics in an engaging and accessible way makes them one of the most effective regional media partners we’ve worked with. For brands looking to build visibility in Green Bay and across Wisconsin, FOX 11 Online remains one of the strongest, most trusted platforms in the state’s media landscape.