It may feel as though the 2016 presidential campaign yard signs have just come down, but we’re already starting to see clusters of new signs crop up as we approach the mid-terms later this year.

 

The upcoming elections will not only shape the future of Donald Trump’s presidency, but also the country’s political landscape for the foreseeable future – so it’s no surprise that some people want to make their views known.

 

But unfortunately, as with politics, not everyone shares the same view when it comes to yard signs. With that in mind, Cherry Digital carried out a SEO and digital public relations campaign for leading custom business signage and décor company, ShieldCo. We decided to take the pulse of American voters and conducted a survey of 3,000 Americans to find out exactly what we think about yard signs, and in particular, our neighbors’ signs…

 

Quite shockingly, the survey revealed that 30.4% of Americans – nearly 1 in 3 – would be irritated if their neighbour put up a political yard sign.

 

Interestingly, out of all 50 states, it is Californians who have the biggest issue with yard signs, with a huge 49% saying they would be irritated if a neighbor erected one. So you may get an earful from a neighbor if you put up a sign in the Golden State! Perhaps this isn’t surprising – let’s not forget that the state has the world’s most legendary traffic jams, so residents may often find themselves sitting in their cars, crawling along at a snail’s pace, faced with signs they may consider eyesores or offensive. That’s sure to grind a few gears!

 

The campaign was a real hit with the US media, including a big feature in USA Today. We also achieved press coverage in publications from Arkansas, California, Maryland, Texas, South Carolina, Alabama, Oregon, as well as New Mexico. The client was super happy with our content marketing work: ‘We’ve loved working with Cherry Digital to help us strengthen our brand and website.’