Santa Paws is coming to town! Half of Hawaii’s pet owners admit to spending more on pets than their partners during the holidays.

Innovet Pet – leading provider of innovative, natural well-being products for pets – conducted a study of 2,500 pet owners and it found that many pets are on Santa’s nice list this year. The survey also found that one-third of pet owners dress up their pets in Christmas themed clothing and 29% admit to giving into puppy dog eyes and feeding their pets some of their Christmas meal. The digital marketing campaign achieved significant coverage, including on TV via Khon2, which you can view here! This coverage helps drastically improve SEO rankings and increase brand awareness due to it being broadcast to a large audience.

We also created an interactive slideshow of tips from Innovet Pet on the Dos and Don’ts for a Pet Friendly Christmas – check it out here!