What’s backlink value/the value of a link in PR?

The all-important link is often the main goal within content marketing. The elixir of digital PR campaigns. A link back to the original creator is what will ultimately push the brand up the Google rankings. However, links come in all shapes and sizes and some are more valuable than others. Generally, other than the backlink value, the best campaigns will contain a mix of the below for the best results.


Domain Authority (DA)

A search engine measure tool designed by MOZ, this is generally regarded as the best way to measure how a website will perform in search engine rankings. Ranging from 0-100, the higher the DA, the higher the value of gaining a link on the site. However, all DA’s count and it is good to achieve a blend of high and low authority websites so that they look organic. At Cherry Digital we don’t charge for DA’s under 40 simply as an added benefit to the customer. So you can rest assured that you won’t be charged for any websites that we would classify as low-authority.

Co-Citation link

This is a non-direct link. For example, a newspaper may link to a third-party that references your content. Again, these are not rated as highly as dofollow links but still have some great value.

Brand Mentions

This is when your brand is mentioned (often the website is spelt out) but no actual link is given. Again, this is still valuable PR and will often still drive traffic to the site. We always try to convert any brand mentions to a dofollow link whenever possible.

Do Follow vs Do Not Follow

By default, all links are dofollow links unless they are modified to be nofollow links manually or are automatically changed by a website setting. A dofollow link is a direct link from one site to another that is recognised by search engine crawlers and the linker passes some of their authority through the link. A dofollow link is the most valuable type of link as it passes SEO value and authority to the site it leads to. In contrast, nofollow links have a bit of code that ask search engines to not crawl them or count them as votes of quality. However, dofollow links can still have huge benefits. They still send traffic to your website, for example. Secondly, some of the larger UK newspapers will include a nofollow link as standard. However, that in itself may be picked up by lots of smaller publications who will then include a dofollow link.


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